UC Business

An entrepreneur can boost the visibility of his product or service by using a 2,500 Cheap Brochures Printing 85×11. This marketing tool, which uses colorful printing and high-quality paper, contains basic information such as products or services, contact information and additional customer benefits that will initially promote the business.

It is important for entrepreneurs to invest on creative foldable brochures because of its ability to draw peoples attention and stir up their curiosity. An effective brochure focuses on customers wants and needs and can transform random people into loyal patrons, which will subsequently improve a business profitability. This marketing tool can definitely help a small-scale business expand into a larger entity.

The beauty of a 2,500 Cheap Brochures Printing 85×11 is the huge potential for creativity and information. Here are some guidelines in crafting an effective brochure for your business:

1.Planning

One by one, make a list of the information that you want to put on your brochure. This includes products, services, pricing, contact information and photos. The information should be complete enough to answer initial questions from customers. Next, create an appropriate theme for your brochure. For example, an entrepreneur with a catering business may focus on childrens birthday parties and create a kids party-inspired brochure to attract specific clientele. Once youve decided on the theme, consider the physical make of your brochure. Will you use glossy or matte paper? Should the brochure be colored or black & white? Subsequently, settle on a cover photo together with a strong headline, such as Its Time to Step Up! or Take Pleasure in Your Retirement!As soon as youve created a cohesive idea for your foldable brochure, you can start with the design process.

2.Designing

This foldable brochure consists of 3 major parts: the front, interior and back sections. Here are ways of designing each panel:

Front section this panel contains the headline and pictures that should immediately attract customers needs and wants. The images on the front panel should be catchy enough for people to want to read the interior sections of your brochure.

Interior section the conventional design includes a list of products, services, and prices separated on each panel. However, if you want a more visually appealing design, you may create a layout that spreads across all sections with supporting images such as maps, product specifications, graphs and testimonials. Just make sure that image placement is well-organized so that customers will appreciate the design without losing vital information. Once customers see that the brochure looks professionally-made, they will be more interested in what your business is offering.

Back section – contact information is found in this panel, including the address, phone numbers, e-mails, and websites. Likewise, perforated coupons for product discounts or free items can be included at the back. Finally, if you want to create a lasting impression, place a final tag line that reinforces your front section headline, such as Its Time to Step Up With XYZ Company!

Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.

The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.

Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.

The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.

Kimco Realty Corp. (Kimco) announced the launch of another small business through the Kimco Entrepreneurs Year Start (KEYS) program – Carlsbad’s Build-It-Workshops held its grand opening on Friday.

KEYS is a small business incubator program developed by Kimko.

As of Dec. 31, 2012, Kimco owned interests in 896 shopping centers comprising 131 million square feet of leasable space across 44 states, Puerto Rico, Canada, Mexico, and South America. KEYS launched in California, where Kimco owns over 110 shopping centers consisting of over 3,200 stores and 19.3 million square feet of leasable space.

The company says that it is actively seeking startup entrepreneurs and first-time business owners to apply to the program, which currently has over a hundred small shops (2,500 square feet and under) available for KEYS participants, including many pre-built restaurant spaces.

KEYS will place qualified applicants into Kimco shopping centers with one year of free rent and additional benefits such as affordable property charges to minimize initial overhead; access to personal Kimco retail business counselors; a flexible four-year lease option after the first year; as well as access to shop space in established retail centers. In addition, Kimco says that it will provide operational and financial support through the critical startup incubation years to better ensure the success of these first-time business owners.

Kimco has developed relationships with established educational organizations such as SCORE, the California Small Business Development Center, Kauffman FastTrac, and others that offer business resources and networking support.

The KEYS program seeks entrepreneurs who plan to open their first store, restaurant, or other concept (but not franchise companies), who have adequate funding for the venture, a written Business Plan with detailed business goals and who have the ability to articulate their plan for success in an interview. A certificate, endorsement, or letter of completion verifying entrepreneurial classes completed from an SBA sponsored business association, college, university or appropriate training organization is encouraged, but not required.

Continued

Most entrepreneurs are corporate refugees. All they know is the corporate model. It’s kinda ironic; they choose to leave corporate life to be an entrepreneur, to blaze their own trail and then they fall back on all the boring corporate ways that made them escape from corporate life in the first place! Things like the corporate way of dressing and the corporate way of speaking and the corporate way of eating lunch alone in the food court with the sports section of the paper, unless of course they are taking a big fish client out to lunch or twiddling their thumbs at a business function eating rubber chicken.

The beauty of being an entrepreneur is that it doesn’t have to be that way any more. Why? Because you’re the boss!

There are no rules! Even if there are, you can break them. Why?

Because you’re the boss. Want to start feeling like you really are living the dream? Running your own show? Attracting instead of chasing clients? Heres the best kept secret in business!

Lose the Corporate Speak!

Whats Corporate Speak?

Hi, Im Johnathan Snooze from Boreme Some Moreme and Snore. Our company specializes in the facilitation of soft skills solutions in a proactive environment. Im the project manager. Were a one stop shop for small to medium sized business and our client say we provide excellent customer service. Our core competencies lay in the fields of

Dont be doing that!

Speak to prospects like you are speaking to a good friend. Use simple, direct, colorful language and don’t be afraid of humor. Too many entrepreneurs suffer from Professionalitis. Fortunately, it’s curable. Just talk to the people!

Even though I teach ’em, I don’t get why we have to have courses in public speaking. You’ve been speaking since you were 2. You were walking since you were 2 also. We don’t have courses in Public Walking!

Remember that the corporate guy in the 3 piece suit stops off for a beer on the way home from work just like everyone else. And I guarantee he’s not speaking corporate mumbo jumbo to the bartender or to his buddies when he’s watching the big game.

If you’re preparing a speech and want to test it out, ask a kid. Kids have a natural immunity to professionalitis. Don’t use any words with your business prospects that you couldn’t use with a bright 10 year old. Just be yourself!!! Just talk to people. You’ll connect. In our natural state, we are entertaining and fun and attract naturally. I don’t see many boring kids. But as we get older, especially after we get our first real job, we systematically bury our color.